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Marketing mix
Results: 351

#	Item
131	Automotive Adometry Data-Driven Attribution CASE STUDY Ditching ‘Last-click’ for Data-Driven Attribution Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:52:26 Advertising Internet marketing Online advertising Marketing mix modeling Ad serving Google Bid management software AdWords Marketing Business Internet
132	LasikPlus Adometry Data-Driven Attribution CASE STUDY Quantifying Results is Good for Business Add to Reading List Source URL: www.adometry.com Language: English - Date: 2014-08-28 11:52:27 Strategic management Business Online advertising Marketing mix modeling Advertising Marketing performance measurement and management Marketing effectiveness Marketing Management Marketing analytics
133	Jack Trout 309 Whirlwind St. Webster Groves, MOhttp://www.linkedin.com/in/JackTrout Add to Reading List Source URL: www.gotthejob.com Language: English - Date: 2013-03-17 12:35:08 Cause marketing New product development Global marketing Internet marketing Marketing mix modeling Inbound marketing automation Marketing Strategic management Integrated marketing communications
134	NEWSLETTER Volume 2, Issue 2 Spring 2010 Print Delivers The Print Council, the grant funding organization that makes RIT’s Add to Reading List Source URL: printinthemix.cias.rit.edu Language: English - Date: 2013-06-18 19:15:39 Direct marketing Marketing communications Online advertising Chief marketing officer Internet marketing Social media Integrated marketing communications Marketing mix modeling Marketing Business Advertising
135	NEWSLETTER Volume 1, Issue 1 Spring 2008 Welcome to Print in the Mix! Welcome to the inaugural issue of Print in the Mix, a publication Add to Reading List Source URL: printinthemix.cias.rit.edu Language: English - Date: 2013-06-18 19:15:43 Direct marketing Online advertising Nielsen Online Coupon Direct-to-consumer advertising Marketing mix modeling Marketing Business Advertising
136	NEWSLETTER Volume 2, Issue 1 Fall 2009 Print in the Mix’s Second Anniversary! Add to Reading List Source URL: printinthemix.cias.rit.edu Language: English - Date: 2013-06-18 19:15:39 Direct marketing Internet marketing Coupon Direct-to-consumer advertising Integrated marketing communications Marketing Business Advertising
137	CMO survey Up, up and away Top marketers are preparing to hire and spend again T Add to Reading List Source URL: library.fuqua.duke.edu Language: English - Date: 2010-08-31 14:59:20 Internet marketing Customer relationship management Sales Social media Marketing operations Marketing mix modeling Marketing Business Strategic management
138	NEWSLETTER Volume 1, Issue 2 Fall 2008 Our One Year Anniversary! Print in the Mix: A Clearinghouse of Research on Print Media Add to Reading List Source URL: printinthemix.cias.rit.edu Language: English - Date: 2013-06-18 19:15:43 Communication design Graphic design Online advertising Direct marketing Integrated marketing communications Nielsen Company Newspaper Performance-based advertising Marketing Business Advertising
139	NEWSLETTER Volume 3, Issue 2 Spring/Summer 2011 Coming Soon: Print in the Mix Website Redesign Add to Reading List Source URL: printinthemix.cias.rit.edu Language: English - Date: 2013-06-18 19:15:39 Automatic identification and data capture Encodings Advertising Direct marketing Online advertising QR code Mobile marketing Nielsen Company Barcode Marketing Business Technology
140	Perspective Trey Alexander Hans Van Delden Boosting the Bottom Line Add to Reading List Source URL: www.strategyand.pwc.com Language: English - Date: 2008-10-17 10:24:58 Electronic commerce Trade promotion management Trade promotion Strategic management Customer relationship management Infrastructure optimization Sales Marketing mix modeling Blacksmith applications Business Marketing Customer experience management

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